Last week saw the start of the ‘Black Friday’ sales, Black Friday being the day following Thanksgiving Day in the US, and the start of the Christmas shopping season. A period where retailers discount heavily, the craze has understandably caught on here in the UK with bargain lovers. British retailers are expecting a £5bn spending spree but a report from UK consumer publication Which? magazine reveals that less than one in 10 products they looked at was cheaper on Black Friday than on any other day of the year. Buyers beware?