We all tend to assume we will live a long and fruitful life. We do not consider the impact or consequences our death would have on our loved ones. Maybe in these busy times it is one area of our life we just do not think about. Who wants to think about the consequences if we are not around to support our family? However, dealing with such issues provides a little peace of mind knowing that in the event of misfortune, your loved ones can be financially protected and avoid financial hardship. Most people may already have some form of financial protection in the shape of Mortgage Protection. However, it is important to consider the wider financial implications, especially if you have a family and are the main earner. There are a number of different products available on the market and Life Assurance does not have to be expensive. Over the years, with increased medical science, life expectancy on the increase and a little more competition, premiums have reduced. With the increased competition, new, innovative products with more flexibility are being used for people with different or specific needs.